Industrial photographer

Industrial

Innovation, know-how and rigor

Whether you’re looking to boost the launch of a new site, report on industrial or transport infrastructures, or publicize your company or group of companies, an industrial photographer can help you showcase your company’s image.

These photographs will highlight the strengths of your services or products, so that your customers can get a better idea of your added value.

Like a photo report for the company and its employees, this external communication will give visibility to your work and your actions.

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Industrial photography

Unlike product photos produced in a studio, images taken on your premises or on your production lines will be authentic. Staging is of course possible, but it’s best to keep a natural working atmosphere, reflecting the company’s life and situation.

This can highlight the obstacles and difficult conditions encountered in providing your services to your customers. A genuine image will be felt instantly by the public, unlike a packshot image, which is received as calculated.

Industrial photography needs to show the reality of working conditions on site or in the company. Customers like to be immersed in your daily life. A good industrial photo report should convey emotions while highlighting your company’s expertise in your external communications.

The great strength of industry is its photogeny, and few of these photos are soaked in the subconscious imagination. The interplay of color, material, contrast and light creates high-quality industrial shots that leave a strong impression on the public.

It’s with these parameters that professional industrial photographers try to get the best out of each situation to deliver corporate images that put your business in the picture.

The first field of industrial photography concerns the world of building sites and works, whether in construction, roads or architecture.

Site photos help you keep a record of your activity, give you credibility with your customers and show your various achievements at times other than when the work is finished and the premises have been fitted out. It’s a way of showcasing your expertise and your teams’ involvement in the project.

Questions to ask your industrial photographer

First of all, it’s important to discuss your specific needs with an industrial photographer. This will give him/her an idea of how you want your images to look. He will then be able to advise you on the best time of day to shoot, since, as we are not in a studio, light will play a major role in the quality of the final photographs.

As your projects are unique, it’s important to take the time to discuss the highlights to be included in the report, the staff portraits or the architecture of the premises. This is true whether you’re shooting a factory in Avignon, Montpellier, Paris, Lyon or anywhere else in France.

Depending on the type of project to be highlighted, the photographer will need to bring appropriate equipment:

A report on an industrial process or a particular activity will often require lighting, several lenses with different specifications, and a tripod. It’s important for the photographer to have a good understanding of your process, so as to emphasize the important stages in the chain and produce high-quality photo reports.
A business portrait will also require lighting and optics to vary the effects and shots. This type of portrait requires a great deal of knowledge and the right equipment to create the soft light that is the basis of any successful photo, and that will make your employees want to join you.
A professional product report may require an additional plain background, a stand and quality optics to bring out the product’s details and strong points. The final product photo will need to be more or less defined, depending on the enlargement and the use your company wants to make of it: corporate, advertising, for a magazine, etc.

I advise you to discuss all these points with your photographers; indoor photos are generally affected by the lack of light, as artificial lighting is much less powerful than natural sunlight. The industrial photographer must therefore be able to anticipate the shooting conditions with your help.

If you’d like to shoot a corporate video, some professional industrial photographers are also equipped to do the job. Once the reportage or portrait has been shot, he or she will provide you with the finalized, edited and retouched video so that you can broadcast it to your customers or other departments, as well as on the medium of your choice.

An industry-savvy photographer

Depending on the industrial environment, the photographer must be able to adapt and understand the constraints of the company during a photo shoot.

It should facilitate exchanges, not add difficulty when shooting the industry(site architecture, products or materials coming off production lines or any other project) or portraits of people working in the field.

In addition to the quality of his images, his interpersonal skills count, as do his decisions for the project entrusted to him.

He also needs to have photographic experience of different industrial basins, in Paris, the Rhone Valley, Savoie, Eastern France or elsewhere, to be able to adapt as effectively as possible and be efficient in his choices.

Personally, I make it a point of honor to work safely and according to your HSE rules. I also have my own rules that I strive to respect: stay on the marked paths, dress like an employee of your company according to the safety clothing required for the job, look around before each photo to watch out for potential hazards (moving machinery, people or parts, etc.).

How much does an industrial photographer charge?

Professional industrial reportage is very specific, as few photographers are able to understand the working environment and constraints you face.

He has to be available when you give him the signal to intervene. There aren’t many of them in France, and they’re not necessarily located in Paris or Lyon, or in industrial regions (Grand Est, Savoie, Rhône Valley, Hauts de France, etc.).

As we saw earlier, the equipment used will also vary rates. Depending on the activity or project (packshot, portrait, corporate report), the photographer will use different lenses, sometimes being close to the action and sometimes further away for safety reasons.

For this service, it is often necessary for the photographer to travel and use more equipment, thus increasing the price.

As for my experience, I’ve worked on projects as an engineer for 10 years, in Savoie, Lyon, the Rhône valley and the Etang de Berre, and understand the type of industry and photo or video production required.

I’m equipped with a professional mobile studio, including the lights and accessories needed to cover your projects, whatever the service concerned.

My complementary activities in architecture, events, packshots and other reportages enable me to quickly obtain photographs that can be used for your communication.

All these elements, combined with the unique nature of your project, make it difficult to obtain a single rate or a precise range. The best thing to do is to discuss your projects in detail, so that I can provide you with a targeted quotation tailored to your needs.

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